Brand / visual / creative

Brand and creative work

Identity systems, packaging, campaign artwork and digital products. I define the direction, design the work and carry it through production.

A selection of finished visual work, the decisions behind it and the results where they were measured.

Selected work

01 / Longevity / Private Membership

The years ahead are open.

2026

From an ambitious early venture blueprint to a distinct identity, six member moments and a sharper investor story.

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Y Club v06 sanctuary entrance application
Kinetic type · 4:5 social cut
Manifesto in titanium

02 / Agritech / Product Leadership

Would you put your money into a farm you’ve never seen?

UI/UX Designer; Head, Digital Marketing & Design; Head of Products and Program Management · Apr 2017 — Oct 2020

From Farmcrowdy's first design hire to product leader: rebuilt how Nigerians sponsored farms, took first-time mobile conversion from 18% to 60%, and helped the wider business scale.

18% → 60%
Mobile sponsorship conversion
$1.86M → $9.14M
Tracked sponsorship volume
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Historic Farmcrowdy product shown on a mobile phone in a promotional photograph
Farmcrowdy mobile product, photographed in use.
Archived earlier Farmcrowdy homepage design
Earlier public site

03 / Design systems / Open source · Designed during tenure · Aug 2022–May 2026

One system. Many learning experiences.

Senior Product Designer · Aug 2022 — May 2026

Responsive components and reusable patterns across the redesigned Kolibri product family.

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Shared redesigned Kolibri components shown across Studio, Learn, Coach, Facility and Device
Device-sized Kolibri navigation and accessibility component states
App bars across screen sizes and the redesigned focus states.
Publishing a channel, with its actions always in reach.

04 / Open source / Cultural design systems

When the icon set has six clouds and no danfo.

Creator & Designer · 2024 — Present

30 icons, seven categories and 54 country maps, available through a searchable site, code and Figma.

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African Icon Library icons and country maps on their category-colour fields
The drawings at work in transit, packaging, editorial and product design.
The drawings at work in transit, packaging, editorial and product design.
From everyday objects to the complete icon and map collection.

05 / AI-assisted design / build tools

Branch: what should a design tool know before it draws?

Product designer and builder · 2026 - present

A generative design companion that exposes what a brief says, what the model infers and what it assumes before drawing an on-system first-pass flow.

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Branch visual exploration: briefs classified as known facts, inferences, assumptions and unanswered questions.
Actual Branch example main flow at desktop and mobile widths, with known and inferred user requirements visible
Live public grocery example after Cook first pass, captured at 1440px and 390px by Playwright. Real deterministic fixture screens, not imaginary mobile mockups or evidence of third-party adoption.

06 / Design engineering / tooling

Figma Bridge: why is moving a layout still so much work?

Product designer and builder · 2026 - present

A local-first conversion tool that moves browser designs into editable Figma layers and exports supported work back to HTML, with explicit fallback cases.

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Figma Bridge conversion workflow from browser layout to editable Figma design elements.
Figma Bridge showing HTML source and its rendered visual preview
The browser source and rendered preview, side by side.
Figma Bridge source and preview captured in production at desktop and mobile widths
The same browser-to-design workflow at desktop and mobile widths.

07 / Brand identity / Food & delivery

Hungry Lion

Brand identity design — Neustack Design Studio · 2026

A food brand rebuilt across mascot, packaging, delivery and digital ordering, with rules for formats from a street-facing bike to a phone screen.

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The Hungry Lion mascot — a crowned lion head — above the Hungry Lion wordmark in orange on dark brown.
Side-by-side comparison of the old flat Hungry Lion logo and the redrawn mascot and wordmark.
The original mark alongside the redesigned Hungry Lion identity.
Primary Hungry Lion logo system: full-colour lockup, monochrome lockup and standalone mascot icon.
The primary lockup, its monochrome counterpart and the standalone icon.

08 / Brand identity / Vocational education

Kalvia

Brand identity design · 2026

A visual identity for skilled-work training, with a scalable seal, trade-coded colour system and campaign applications.

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The Kalvia mark and wordmark shown in Lagos Blue on cream and in gold on dark navy.
The Kalvia mark across its primary grounds.
The Kalvia logo explained: open book, gear and figure with eye, inside an arch container.
Absorb, apply, ascend — the mark read from bottom to top, held in a seal-like arch.
The Kalvia colour system: core trade-coded colours with tints and shades and their hex values.
The palette, coded to the trades — with tints and shades defined for each core colour.

09 / Brand identity / Beauty & personal care

URU

Brand identity design

A clean-beauty identity built across packaging, photography, social creative and a complete visual guideline system.

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URU brand overview: logomark, icon, packaging, colour swatches and portrait photography on one board.
The URU system at a glance — mark, icon, pattern, colour, photography and livery.
The URU logomark: three sculpted letterforms in deep green with soft, fluid curves.
The logomark — letterforms shaped from curves that carry the calm of the ritual.
The URU U icon rendered as mown grass, a leaf, a swirl of cream on skin and an impression in snow.
The living icon: one letter, rendered in field, leaf, cream and snow.

10 / Identity / Packaging / Campaign graphics

A visual practice that travelled across formats

Visual design and art direction · 2017–2020

Identity systems, packaging and campaign artwork across food, education, advertising and commercial design.

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Libbies identity applied to a takeaway bag and meal packs
Libbies packaging system
Libbies line-drawn ingredient pattern
Identity pattern
Libbies restaurant stationery mockups
Printed brand system

11 / Brand identity / Strategy advisory

Stratfortis

Brand identity and visual design

A geometric mark and supporting line motif carried across identity lockups, communications and social templates for a strategy advisory brand.

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Stratfortis identity board in dark navy with geometric visual pattern
Stratfortis visual system, archival project files.
Stratfortis logo and tagline on a cream brand board
Core brand lockup and tagline.
Stratfortis identity and advisory presentation composition on a light background
Light presentation variant.

More work

Product decisions, systems and the complete project archive.

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