I started out designing logos. Things escalated.

Working across several functions taught me to question problems that arrive already labelled.

The label is often downstream of the actual problem.

“This is a UX problem” sometimes means the pricing makes no sense.

“Users don’t understand the dashboard” can mean the organisation itself has three definitions of the same number.

“Conversion is bad” can mean the customer doesn’t trust the proposition.

And occasionally the button really is just in the wrong place. I enjoy finding out which one we’re dealing with.

That has taken me through financial products, education, agriculture, AI-assisted tools, design systems and hospitality operations. The surface changes. The useful question is usually the same: What has to be true for this thing to actually work?

Right now I’m CTO at Lion Hospitality Partners, a group operating fourteen venues. Orders arrive from counters, marketplaces, WhatsApp and direct storefronts. I lead a five-person product and technology team, and still design the interfaces that keep payment, kitchen, stock and dispatch aligned while service is running. Between 1 April and 17 October 2026, the platform collected ₦1.95bn (about US$1.4M) across 39,680 paid tickets across 14 venues. Replaced paper dockets with item-level KDS routing and a ready-before-served kitchen gate, cutting runners needed per venue from roughly ten to two or three.

The other current thread is carrying more of those decisions into working software. ApplyOS is multi-user candidate software I designed and built around market-aware discovery, eligibility-first job judgment, governed evidence and candidate-reviewed application preparation. Fleetpass is a live vehicle and driver document product where AI extraction becomes authoritative after human confirmation. AI-assisted build tools let me move from product judgment to working software much faster, which makes the quality of those decisions even more important.

The team-building part of the work has mattered as much as the screens. At Farmcrowdy I moved from first design hire into leading digital marketing and design, then products and programme delivery, while still working on product interfaces. The reusable systems and research decisions had to make sense to designers, engineers, writers, field staff and people running the business.

At Learning Equality I used design reviews, Design With Us and Design in 60 Seconds to explain decisions to colleagues beyond design, and supported open-source contributors through implementation review. At Lion I put our UX/UI rules into the build process when AI-generated screens began moving faster than manual review. I care about making the standard teachable so the next person can use it without waiting for me.

I grew up in Lagos and did my NYSC year teaching in Lafia, which remains one of the hardest and most useful jobs I’ve had.

I’ve read somewhere north of a thousand books, most of them badly filed in my head. I’ve DJ’d, been in a rap group, started several businesses and have a couple of acting credits on IMDb that I did not expect would still be there.

I speak English and pidgin, plus enough German and French to be a disappointment in both.

I’ve lived in Dubai for the last few years. Lagos still appears in a lot of what I build, write about and worry over.

I write about design, technology, infrastructure, culture, football and human behaviour. The categories are less tidy in my head than that sentence makes them sound.

I run and cycle, play football when my body agrees, take photographs, watch a lot of documentaries and periodically vanish into whatever football game I’m currently pretending not to spend too much time on.

The library is here because I read compulsively. The writing exists for roughly the same reason.

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