Work
Things I've designed, and what went wrong.
The useful part is usually before the polished screens. What did we misunderstand? What broke? What changed the direction? What survived once the product met the people, infrastructure and organisation it was actually being designed for?
Selected case studies
MularWhere exactly is my money?People moving stablecoins into Naira should not need to understand blockchain to know the rate, fee, transaction state and recovery path.
Learning EqualityWhat happens when the internet disappears halfway through?Teachers and administrators needed to find, preview and import learning content where a bad connection could make failure expensive to repeat.
FarmcrowdyWould you put your money into a farm you’ve never seen?Farm sponsorship was an unfamiliar proposition asking people for real money. The design problem started with making it understandable enough to trust.
Earlybean · Techstars ’23Who gets to control a child’s money?A savings product for children became a financial system shared by parents, children, schools and merchants. Once that happened, “the user” stopped being useful.
Lion Hospitality PartnersOne table. Three kitchens. Everybody wants their order.At Lion Hospitality Partners, one ticket sends grilled chicken, pepper soup and drinks to different vendors. The kitchens send live updates back; nobody needs to carry the message.
RIIID LabsPrediction is useless until a teacher knows what to do next.Turning classroom prediction data into intervention choices teachers can understand and act on.More workShorter pieces and supporting product work
AdPipe / SuperGIFTurning a video service into software its customers could run.Turning a service-led video operation into structured enterprise software across creation, brand controls, asset libraries, review, versioning and export.Learning EqualityMaking learner progress useful without reliable internet.Coach-facing progress, assessment and reporting workflows that move a teacher from learner evidence to a concrete teaching action.Learning EqualityMaking the answer reusable.Shared status, table, loader and interaction patterns for Kolibri products, designed for old devices, unreliable connections, multilingual content and Arabic RTL.Crowdyvest / FarmcrowdyWhat happens when one successful product wants to become a category?A new fintech identity and product system for moving Farmcrowdy sponsorships into a standalone, multi-sector investment platform.FarmcrowdySelling fresh food when the markets shut.App, WhatsApp and phone ordering with visible MeatHub pickup locations, launched publicly in April 2020 as physical markets closed during the COVID-19 lockdown.Independent / Open-source projectWhen the icon set has six clouds and no danfo.An open-source library of icons rooted in African people, places, objects and everyday life, built to give designers better visual references than generic global icon sets.Independent buildBranch: what should a design tool know before it draws?AI can draw a beautiful screen while misunderstanding the thing you asked it to solve. I built Branch to make its interpretation inspectable before generation, then give people room to correct it.Independent buildFigma Bridge: why is moving a layout still so much work?I got tired of paying for plugins or rebuilding a layout just because I wanted to move it between a browser and Figma. So I built a bridge.
The next thing.
If you are building something difficult in edtech, fintech, complex platforms or AI-assisted products, I would like to hear about it. Email is fastest.