Work
Things I've designed, and what went wrong.
The useful part is usually before the polished screens. What did we misunderstand? What broke? What changed the direction? What survived once the product met the people, infrastructure and organisation it was actually being designed for?
Or read six product decisions, problem to result → Browse brand and creative work →
Selected case studies
MularWhere exactly is my money?People moving stablecoins into Naira should not need to understand blockchain to know the rate, fee, transaction state and recovery path.
Learning EqualityWhat happens when the internet disappears halfway through?Teachers and administrators needed to find, preview and import learning content where a bad connection could make failure expensive to repeat.
FarmcrowdyWould you put your money into a farm you’ve never seen?From Farmcrowdy's first design hire to product leader: rebuilt how Nigerians sponsored farms, took first-time mobile conversion from 18% to 60%, and helped the wider business scale.
Earlybean · Techstars ’23Who gets to control a child’s money?A savings product for children became a financial system shared by parents, children, schools and merchants. Once that happened, “the user” stopped being useful.
Lion Hospitality PartnersOne table. Three kitchens. Everybody wants their order.One table, several vendor kitchens. I led live item-level KDS routing that reduced the need for runners, then designed dashboards giving individual vendors real-time earnings and trading insight.
RIIID LabsPrediction is useless until a teacher knows what to do next.Turning classroom prediction data into intervention choices teachers can understand and act on.Selected visual workSelected identity and visual-design work from across the archive.
FleetpassA roadside stop is a terrible reminder system.Upload one document, confirm what the system reads, then see what is missing or expiring across a vehicle or fleet.
Hungry Lion · Lion Hospitality PartnersHungry LionA food brand rebuilt across mascot, packaging, delivery and digital ordering, with rules for formats from a street-facing bike to a phone screen.
KalviaKalviaA visual identity for skilled-work training, with a scalable seal, trade-coded colour system and campaign applications.
URU BeautyURUA clean-beauty identity built across packaging, photography, social creative and a complete visual guideline system.
Independent and agency practiceA visual practice that travelled across formatsIdentity systems, packaging and campaign artwork across food, education, advertising and commercial design.
StratfortisStratfortisA geometric mark and supporting line motif carried across identity lockups, communications and social templates for a strategy advisory brand.More workShorter pieces and supporting product work
AdPipe / SuperGIFTurning a video service into software its customers could run.Turning a service-led video operation into structured enterprise software across creation, brand controls, asset libraries, review, versioning and export.Learning EqualityMaking learner progress useful without reliable internet.Coach-facing progress, assessment and reporting workflows that move a teacher from learner evidence to a concrete teaching action.Learning EqualityMaking the answer reusable.Shared status, table, loader and interaction patterns for Kolibri products, designed for old devices, unreliable connections, multilingual content and Arabic RTL.Crowdyvest / FarmcrowdyWhat happens when one successful product wants to become a category?A new fintech identity and product system for moving Farmcrowdy sponsorships into a standalone, multi-sector investment platform.FarmcrowdySelling fresh food when the markets shut.App, WhatsApp and phone ordering with visible MeatHub pickup locations, launched publicly in April 2020 as physical markets closed during the COVID-19 lockdown.Independent / Open-source projectWhen the icon set has six clouds and no danfo.Thirty released SVG icons and 54 African country maps, built as an MIT-licensed 24-pixel system for real product interfaces.Independent buildBranch: what should a design tool know before it draws?A generative design companion that exposes what a brief says, what the model infers and what it assumes before drawing an on-system first-pass flow.Independent buildFigma Bridge: why is moving a layout still so much work?A local-first conversion tool that moves browser designs into editable Figma layers and exports supported work back to HTML, with explicit fallback cases.Independent buildWho grades the AI?Evidence-backed role discovery and eligibility reasoning with a visible unknown state. Calibrated feed precision rose from 59% to 89% on 171 labelled roles.
The next thing.
If you are building something difficult in edtech, fintech, complex platforms or AI-assisted products, I would like to hear about it. Email is fastest.