Work
Things I've designed, and what went wrong.
The useful part is usually before the polished screens. What did we misunderstand? What broke? What changed the direction? What survived once the product met the people, infrastructure and organisation it was actually being designed for?
Or read six product decisions, problem to result → Browse brand and creative work →
Selected case studies
MularWhere exactly is my money?People moving stablecoins into Naira should not need to understand blockchain to know the rate, fee, transaction state and recovery path.
Learning EqualityGetting the right learning content onto an offline device.I redesigned offline content discovery, selection and import. In usability testing, discoverability improved 85% and failed imports fell 60%.
Y ClubThe years ahead are open.From an ambitious early venture blueprint to a distinct identity, six member moments and a sharper investor story.FarmcrowdyWould you put your money into a farm you’ve never seen?From Farmcrowdy's first design hire to product leader: rebuilt how Nigerians sponsored farms, took first-time mobile conversion from 18% to 60%, and helped the wider business scale.
Earlybean · Techstars ’23Who gets to control a child’s money?A savings product for children became a financial system shared by parents, children, schools and merchants. Once that happened, “the user” stopped being useful.
Learning EqualityAdding one user shouldn't mean starting over.Continuous creation and bulk administration in redesigned Kolibri.Lion Hospitality PartnersOne table. Three kitchens. Everybody wants their order.I connected live orders, kitchen readiness, stock and fulfilment across 14 venues, reducing the runners needed per venue from roughly ten to two or three.
RIIID LabsPrediction is useless until a teacher knows what to do next.Turning classroom prediction data into intervention choices teachers can understand and act on.
Learning EqualityEight ways to answer. One assessment experience.Redesigned question authoring, learner interactions and linked pre/post-tests for offline-first education.
Learning EqualityOne system. Many learning experiences.Responsive components and reusable patterns across the redesigned Kolibri product family.
Learning EqualityGetting the right learning content onto an offline device.I redesigned offline content discovery, selection and import. In usability testing, discoverability improved 85% and failed imports fell 60%.Y ClubThe years ahead are open.From an ambitious early venture blueprint to a distinct identity, six member moments and a sharper investor story.FarmcrowdyWould you put your money into a farm you’ve never seen?From Farmcrowdy's first design hire to product leader: rebuilt how Nigerians sponsored farms, took first-time mobile conversion from 18% to 60%, and helped the wider business scale.Earlybean · Techstars ’23Who gets to control a child’s money?A savings product for children became a financial system shared by parents, children, schools and merchants. Once that happened, “the user” stopped being useful.Learning EqualityAdding one user shouldn't mean starting over.Continuous creation and bulk administration in redesigned Kolibri.Lion Hospitality PartnersOne table. Three kitchens. Everybody wants their order.I connected live orders, kitchen readiness, stock and fulfilment across 14 venues, reducing the runners needed per venue from roughly ten to two or three.RIIID LabsPrediction is useless until a teacher knows what to do next.Turning classroom prediction data into intervention choices teachers can understand and act on.Learning EqualityEight ways to answer. One assessment experience.Redesigned question authoring, learner interactions and linked pre/post-tests for offline-first education.Learning EqualityOne system. Many learning experiences.Responsive components and reusable patterns across the redesigned Kolibri product family.Selected visual workSelected identity and visual-design work from across the archive.
FleetpassA roadside stop is a terrible reminder system.A vehicle-document workspace that turns uploads into verified records, flags missing paperwork and makes renewal work visible.
Hungry Lion · Lion Hospitality PartnersHungry LionI redesigned Hungry Lion's mascot and built the identity system across packaging, delivery materials and digital ordering.
KalviaKalviaA visual identity for skilled-work training, with a scalable seal, trade-coded colour system and campaign applications.
URU BeautyURUA clean-beauty identity built across packaging, photography, social creative and a complete visual guideline system.
Independent and agency practiceA visual practice that travelled across formatsIdentity systems, packaging and campaign artwork across food, education, advertising and commercial design.
StratfortisStratfortisA geometric mark and supporting line motif carried across identity lockups, communications and social templates for a strategy advisory brand.More workShorter pieces and supporting product work
AdPipe / SuperGIFTurning a video service into software its customers could run.Turning a service-led video operation into structured enterprise software across creation, brand controls, asset libraries, review, versioning and export.Learning EqualityFrom learner progress to the next teaching decision.Designing course dashboards and mastery reporting for offline classrooms.Crowdyvest / FarmcrowdyWhat happens when one successful product wants to become a category?A new fintech identity and product system for moving Farmcrowdy sponsorships into a standalone, multi-sector investment platform.FarmcrowdySelling fresh food when the markets shut.App, WhatsApp and phone ordering with visible MeatHub pickup locations, launched publicly in April 2020 as physical markets closed during the COVID-19 lockdown.Independent / Open-source projectWhen the icon set has six clouds and no danfo.30 icons, seven categories and 54 country maps, available through a searchable site, code and Figma.Independent buildBranch: what should a design tool know before it draws?I built an AI design copilot that shows its assumptions, drafts connected flows and lets designers correct the decisions behind the screens.Independent buildFigma Bridge: why is moving a layout still so much work?I built a browser-to-Figma and Figma-to-HTML workflow that carries editable text, shapes and supported vectors between design and code.Independent buildWho grades the AI?A job-search engine I built around eligibility, inspectable reasoning and verified career evidence. In a 171-role calibration, feed precision rose from 59% to 89%.
The next thing.
If you are building something difficult in edtech, fintech, complex platforms or AI-assisted products, I would like to hear about it. Email is fastest.