Identity / Packaging / Campaign graphics
A visual practice that travelled across formats
The earlier work spans packaging, social advertising, identity development, digital interfaces and print. Each group shows how a visual idea changes shape as it moves across formats.
Role
Visual design and art direction
Timeline
2017–2020
Company
Independent and agency practice
01
Libbies | food identity across packaging
A hand-drawn ingredient pattern carries across stationery, takeaway packaging and meal containers.
02
Golden Seed | identity and packaging system
A seed motif ties the brand lockup to the product range, with variations for multiple printed surfaces.
03
Digital identity and commerce
Visual systems applied to interface, print and social touchpoints.
04
Campaign and editorial execution
Campaign imagery and graphics adapted for social feeds, event posters and print formats.
