Product Leadership & Design Résumé

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Platforms and complex systemsFintech and paymentsBrand & creative direction

Senior Product Designer with 10+ years focused on complex platforms and operational workflows. At Kolibri, I redesigned content import for teachers with unreliable internet and no IT support; discoverability improved 85% and failed imports fell 60% in usability testing. At Lion Hospitality Partners, where I am CTO, I worked with Operations to map how an order crosses independent vendor kitchens and bars, then led the KDS design and implementation. Real-time item routing and preparation states reduced the need for runners from roughly ten per venue to two or three on comparable shifts. I also designed live vendor earnings dashboards that make trading performance visible to each business.

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Senior Product Designer with 10+ years focused on financial products where trust can break before the first transaction. At Mular, I designed individual and business KYC/AML flows, including a BVN-only tier up to ₦50,000 and escalation after failed NIN checks. I also designed quote, rate, fee and payout states, so people know what will arrive and what happens when a bank delays settlement. Mular has processed $2.1M+ across 19K+ transactions. At Farmcrowdy, I rebuilt the first-time mobile sponsorship journey for people funding farms they might never visit, moving conversion from 18% to 60%.

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Senior Product Designer with 10+ years of hands-on visual and product design. I was Farmcrowdy's first designer, building its early brand and product system before leading marketing and product development. The mobile sponsorship redesign moved conversion from 18% to 60%. At Awesomely, I produced 200+ assets across email campaigns, landing pages and video. The subscriber base reached 132,000 while I was there. Recent identity and campaign work spans Stratfortis, Kalvia and URU, alongside African Icon Library V2.

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Experience

Chief Technology Officer — Lion Hospitality Partners

Lead a five-person product and technology team. Between 1 April and 17 October 2026, the platform collected ₦1.95bn (about US$1.4M) across 39,680 paid tickets across 14 venues. Replaced paper dockets with item-level KDS routing and a ready-before-served kitchen gate, cutting runners needed per venue from roughly ten to two or three.

Designed and led implementation of item-level KDS routing and the ready-before-served kitchen gate across independent vendor kitchens and bars.

Launched shared staff-management controls with 362 records and five roles documented in the August 2026 report.

Defined UX/UI rules for our Claude Code workflow so generated screens start from the group's design system.

Apr 2026 — Present

Founder — Neustack Studio

Independent practice since 2011. Brand identity, illustration, icon design, photography, motion, product, CMS and acquisition systems for businesses across several industries, including OUI Life, Stratfortis and Kalvia.

Aug 2011 – Present

Co-founder, Product Design, Growth & Partnerships — Mular

Co-founded and led product design for crypto-to-Naira payments built around legible rates, fees, transaction states and recovery; $2.1M+ processed across 19,000+ transactions. Serving 5,400+ users and 80+ business accounts. Worked with Quidax and its legal team on partner-based regulatory oversight and USDT/NGN liquidity, and led the Zuba settlement partnership that cut upfront conversion costs to near zero.

Aug 2024 — Present

Senior Product Designer — Learning Equality

Designed complex offline-first learning and administration workflows for Kolibri across content import, assessment, coaching, accessibility, multilingual/RTL patterns and the shared design system; also led Learning Equality’s public website redesign end to end with the in-house development team.

Designed for every Kolibri surface: browser client, Windows, macOS and Linux desktop apps, and the native Android app.

Extended and maintained the open-source Kolibri Design System (500+ components) through specs, implementation review and design QA; designed a new 100+ component design system for learningequality.org and led the public website redesign with in-house engineering.

Provided design direction and implementation review across six Google Summer of Code projects (2023–2026), collaborating with international open-source contributors on EPUB reading controls, accessible sortable tables and multi-select components, Kolibri Community Library, and QTI assessment authoring and learner interactions.

Aug 2022 — May 2026

Senior Product Designer, Contract — AdPipe / SuperGIF

Designed creation, asset-library, brand-control, versioning and review workflows that helped enterprise teams produce and manage multimedia advertising content without losing continuity.

May 2022 — Feb 2023

Product Designer, Contract — RIIID Labs

(2021–2022, pre-ChatGPT AI education products) Designed Jarvis, an AI-assisted dashboard for US K-12 teachers, and Shaipe, a learner-facing LSAT study companion, translating diagnostics into useful teaching and study actions.

2021 — 2022

Co-founder & Product Lead — Earlybean

Led product and growth design for a family-finance platform spanning youth money, parent permissions, school payments and merchant interactions. 10,000+ users (3,416 active), ₦48.29m in cumulative inflows, and 10 schools and merchants onboarded. Selected for Anjal Z / Techstars Founder Catalyst (2023) and NSIA Prize for Innovation top 26 startups (2024); AOT Lagos Technology Innovation of the Year (2024); Web Summit Qatar PITCH top three (Feb 2025).

Jun 2020 — May 2026

First UI/UX Designer; Head, Digital Marketing & Design; Head of Products and Program Management — Farmcrowdy

Joined as Farmcrowdy's first design hire and grew into product and programme leadership. Redesigned the mobile sponsorship journey from 18% to 60% conversion, helped develop a 300+ component design system and led work across product, design, content and growth.

UI/UX Designer, Apr to Jul 2017; Head, Digital Marketing & Design, Jul 2017 to Jan 2020; Head of Products and Program Management, Jan to Oct 2020.

Tracked sponsorship volume grew from $1.86M to $9.14M during the wider product and growth period; this is company scale, not the isolated result of one screen.

Apr 2017 — Oct 2020

Product & Visual Design Consultant — Venture Garden Group

Designed financial and regulatory dashboards, data visualisation and cryptocurrency-monitoring concepts for CBN- and SEC-facing contexts, alongside policy and executive communication materials.

2016 — 2021

Independent and studio build work

Product decisions carried into working software through AI-assisted design and build workflows.

ApplyOS

Multi-user AI job-search software with deterministic eligibility gates. A separate calibration on 171 hand-labelled roles improved discovery precision from 59% to 89%; the live discovery dashboard recorded 2,412 roles for 21 candidates. https://tomiwao.com/work/applyos

Fleetpass

Live vehicle and driver document product where one upload creates or updates a vehicle, surfaces missing or expiring documents, and keeps renewal work visible until completion.

Studio builds — OUI Life, Stratfortis, Kalvia

Brand and product strategy taken into working acquisition systems: manufacturing enquiry journeys, consultation routes, CMS-managed content and production lead capture.

Branch

A generative product-design studio I designed and built in React and TypeScript (first working version in under five hours). Given a rough brief or existing screens, it states what it knows for sure, what it is inferring and what it is guessing before drawing anything, flags edge cases, and lets you correct a single screen or the whole flow: https://branch.neustackstudio.com

Figma Bridge

Moves rendered browser HTML/SVG into editable Figma layers, reconstructs PDF vectors with raster fallback, and exports Figma frames back to clean HTML. https://github.com/neustackdesign/figma-bridge

Skills

ProductProduct strategy and direction · UX research and usability testing · Interaction and interface design · Information architecture and systems modelling · Prototyping and design-engineering handoff

SystemsDesign systems and reusable interaction patterns · Accessibility, internationalisation and Arabic RTL · Offline-first and low-bandwidth UX · Multi-sided permissions and operational workflows · Fintech trust, transaction states and recovery

Delivery & leadershipCross-functional product leadership · Design critiques and capability building · Workshop facilitation and research synthesis · Founder-side product and venture direction · AI-assisted prototyping and workflow design