Tomiwa Ogunmodede.
Senior Product Designer
Dubai, UAE
I've gone from the screens people use to the decisions behind them. Senior product design across payments, offline learning and live operations, while still building the software myself.
Senior Product Designer with 10+ years focused on complex platforms and operational workflows. At Kolibri, I redesigned content import for teachers with unreliable internet and no IT support; discoverability improved 85% and failed imports fell 60% in usability testing. At Lion Hospitality Partners, where I am CTO, I worked with Operations to map how an order crosses independent vendor kitchens and bars, then led the KDS design and implementation. Real-time item routing and preparation states reduced the need for runners from roughly ten per venue to two or three on comparable shifts. I also designed live vendor earnings dashboards that make trading performance visible to each business.
Senior Product Designer with 10+ years focused on financial products where trust can break before the first transaction. At Mular, I designed individual and business KYC/AML flows, including a BVN-only tier up to ₦50,000 and escalation after failed NIN checks. I also designed quote, rate, fee and payout states, so people know what will arrive and what happens when a bank delays settlement. Mular has processed $2.1M+ across 19K+ transactions. At Farmcrowdy, I rebuilt the first-time mobile sponsorship journey for people funding farms they might never visit, moving conversion from 18% to 60%.
Senior Product Designer with 10+ years of hands-on visual and product design. I was Farmcrowdy's first designer, building its early brand and product system before leading marketing and product development. The mobile sponsorship redesign moved conversion from 18% to 60%. At Awesomely, I produced 200+ assets across email campaigns, landing pages and video. The subscriber base reached 132,000 while I was there. Recent identity and campaign work spans Stratfortis, Kalvia and URU, alongside African Icon Library V2.
Experience
Independent and studio build work
Product decisions carried into working software through AI-assisted design and build workflows.
Skills
Recognition
Recognition earned during my time in each role.
Portfolio views by discipline
Choose the work most relevant to the role: platforms, financial products, or brand and creative direction.