Senior / Staff Product Designer · Dubai, UAE
I'm Tomiwa. I find solutions for people who can't afford mistakes.
This is not just a portfolio. Think of it more as a library of what I’ve done, what I'm making, thinking about, and exploring, every day.
- Based in
- Dubai, UAE
- Visa
- UAE work-authorised, own visa
- Availability
- Senior / Staff Product Designer roles and selected product leadership work
- Currently
- Head of Product & Technology, Lion Hospitality Partners · Co-founder, Product Design & Growth, Mular
- 18% → 60%first-time sponsorship conversion after redesigning the mobile flow at Farmcrowdy, Nigeria's first digital agriculture crowdfunding platform.
- $2.1M+ processedMular, a stablecoin-to-Naira payments product I co-founded and design for diaspora senders and small businesses.
- 15,402 paid orders / 14 venues / first 15 weeksthe operational platform I design as Head of Product & Technology at Lion Hospitality Partners.
Learning EqualityWhat happens when the internet disappears halfway through?Teachers and administrators needed to find, preview and import learning content where a bad connection could make failure expensive to repeat.
FarmcrowdyWould you put your money into a farm you’ve never seen?Farm sponsorship was an unfamiliar proposition asking people for real money. The design problem started with making it understandable enough to trust.
Earlybean · Techstars ’23Who gets to control a child’s money?A savings product for children became a financial system shared by parents, children, schools and merchants. Once that happened, “the user” stopped being useful.
Lion Hospitality PartnersThe customer journey ends in a kitchen.Connecting order intake, payment, kitchen production, stock and dispatch across a hospitality group where software has to survive live service.
RIIID LabsPrediction is useless until a teacher knows what to do next.Turning classroom prediction data into intervention choices teachers can understand and act on.I keep ending up in the same kinds of problems.
Money
People become excellent interface critics when the missing state is explaining where their money went. Mular, Earlybean and Farmcrowdy taught me different versions of the same lesson: clarity has a different weight when the user is moving money, waiting for money or deciding whether they trust you with it in the first place.
Bad internet
A surprising amount of product design begins with an invisible requirement: the internet is there. Kolibri doesn't get that luxury. When connections disappear, states, recovery, progress and local storage stop being implementation details. They become the experience.
People and permissions
The word “user” starts falling apart once several people can touch the same thing. A parent can approve. A child can spend. A school can request. A merchant can receive. An administrator can reverse something everyone else thought was finished. That is usually where the interesting work begins.
Operations
Eventually the beautiful customer journey reaches a kitchen, field agent, support queue, warehouse, WhatsApp message or spreadsheet. I like that part more than I probably should. It is often where the interface finally reveals the problem everybody else has been living with for months.
Now building
- ApplyOS — automated job-search and scoring engine.
- Fleetpass — production fleet-document compliance.
- Client builds — OUI Life / Stratfortis / Kalvia, where strategy and design are taken into working acquisition systems.