Senior / Staff Product Designer
I design products that make difficult things easier to understand and use.
Senior / Staff Product Designer with 10+ years focused on product design across fintech, edtech, AI-assisted products, and operational platforms. I work on the moments people hesitate: moving money, importing a lesson before the connection drops, deciding whether to trust a new financial product.
- Based in
- Dubai, UAE · remote-first
- Visa
- UAE work-authorised, own visa
Flagship case studies
Difficult product work, the decisions behind it, and the results it produced.
FarmcrowdyFirst-time sponsors needed enough clarity to put real money into an unfamiliar product. I rebuilt the mobile journey, moving conversion from 18% to 60%.
MularMoving stablecoins into Naira without making people decode blockchain. I designed the rate, fee, transaction-state and recovery flows; the product has processed $2.1M+ through 19K+ transactions.
Kolibri content importEducators were losing imports when content was hard to find or connections dropped. I redesigned discovery, preview, progress and recovery; usability testing found 85% better discoverability and 60% fewer failed imports.
EarlybeanA child-facing savings idea rebuilt as a four-sided financial system spanning parent, child, school and merchant permissions.Someone moving money needs to know the rate, the fee, where the transaction is, and what to do if it fails. A teacher on a bad connection needs to finish an import before it drops again.
A first-time user deciding whether to trust a farm sponsorship product needs enough clarity to put real money into it. A kitchen, a rider and a customer need to be looking at the same order while service is live.
I work on products where one unclear state can cost time, money or trust. I map the workflow, define the states and permissions, prototype the interaction and stay close to engineering through delivery. When a problem repeats across the product, I turn the answer into a reusable pattern instead of solving it screen by screen.
Product and workflow design
Research, flows, screens, states and prototypes for products with complex rules, fragile handoffs or unclear journeys.
Payments and money movement
Onboarding, rates, fees, transaction states, recovery and support for products where one uncertain step can stop the user.
Design systems teams can ship with
Reusable components, patterns and documentation that reduce inconsistency and help teams move faster.
Pattern-promotion review — moving repeated answers into the design system →
Senior design leadership
Hands-on ownership that turns messy product questions into clear decisions, direction and shipped work.
Writing & speaking
Published articles and appearances — only entries with a verifiable source.
The library
A few titles from the shelf.
Soldiers and Kings
Empire of Pain
Seeing Voices
Annals of a Former WorldI write about design, technology, culture, football and whatever social behaviour has caught my attention. I read systems thinking, history, philosophy, business and a shit load of spy fiction. I cycle, run, play football, watch documentaries and occasionally disappear into football games on my console.
I tend to follow curiosity until it becomes an essay, a product, a side project or a question I cannot leave alone.