Senior / Staff Product Designer
I'm Tomiwa. I build products for people who can't afford mistakes.
Right now I'm Head of Product and Technology at Lion Hospitality Partners, and co-founder at Mular. Before that I joined Farmcrowdy as its first designer and left four years later running a unit that had launched three companies. My CV isn't tidy — brand/visual design, then product, then growth, then owning revenue, then leading technology. Every one unplanned. — just a gap needing filling, and I did it because I had the right mix of skill and curiosity to. It turns out that's most of the job.
- Based in
- Dubai, UAE. Sometimes Lagos, NG.
- Visa
- UAE & NG work-authorised, own visa. No sponsorship
Flagship case studies
Difficult product work, the decisions behind it, and the results it produced.
Mular — making crypto payments easier to trustPeople moving stablecoins into Naira needed to trust what they saw without needing to decoding blockchain.
Kolibri Content Import — helping teachers finish the job on bad internetEducators in low-resource communities were losing content to ambiguous entry points and slow connections.
Farmcrowdy — helping first-time users trust farm sponsorshipFirst-time sponsors needed clarity to commit money to an unfamiliar farm-sponsorship product.
Earlybean — family finance across parents, children, schools and merchantsA child-facing savings idea that became a four-sided financial system spanning parent, child, school and merchant permissions.More product work
Supporting projects and shorter product engagements.
At Learning Equality, that meant designing content acquisition, assessment and school-operations systems for an offline platform used where internet access, modern devices and local technical support cannot be assumed.
At Mular and Farmcrowdy, it meant earning trust around real money: rates, fees, settlement, recovery, sponsorship and tracking. At Earlybean, it meant deciding who is allowed to do what with a child’s money.
I work from research and systems modelling through interaction design, prototypes, reusable patterns and implementation. When the problem sits beyond the interface, I follow it into operations, product direction and venture decisions.
Complex product and workflow design
Research, system models, flows, states and prototypes for products with several actors, fragile handoffs or difficult operating rules.
Fintech and transaction trust
Onboarding, rates, fees, permissions, transaction states, recovery and support for products where uncertainty can stop the user.
Design systems and delivery infrastructure
Reusable components, interaction patterns, specifications and review practices that help teams ship consistently.
Pattern-promotion review — moving repeated answers into the design system →
Product and venture direction
Hands-on support for founders and operating teams deciding what to build, what to cut and what the first version must prove.
Writing & speaking
Notes on product decisions, access and the systems around them.
The library
What I’m reading, and why it keeps showing up in the work.
The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty
Golden Son
Red RisingBook 1 of the Red Rising Saga
Project Hail MaryI write about design, technology, culture, football and whatever social behaviour has caught my attention. I read systems thinking, history, philosophy, business and a shit load of spy fiction. I cycle, run, play football, watch documentaries and occasionally disappear into football games on my console.
I tend to follow curiosity until it becomes an essay, a product, a side project or a question I cannot leave alone.