I design products that make difficult things easier to understand and use.
Over the last 10+ years, that has meant helping people move money without second-guessing every step, helping teachers find and import lessons with unreliable internet, and turning complicated systems into clearer workflows for the people using them every day.
Selected work
What that looks like
A person moving money needs to know the rate, the fee, where the transaction is and what to do if it fails. A teacher working with bad internet needs to finish an import before the connection drops again.
A first-time investor needs enough clarity to decide whether a farm sponsorship product deserves their trust. A kitchen, rider and customer need to be looking at the same order state while service is live.
I work across research, product decisions, interaction design, prototyping and delivery. My background also includes growth, brand, visual design and venture building, which is useful when the problem goes beyond the screen. It often does.
Experience
Ways I can help
Outside work
I write about design, technology, culture, football and whatever social behaviour has caught my attention. I read systems thinking, history, philosophy, business and a shit load of spy fiction. I cycle, run, play football and build things because that is simply how my brain works.





