I design the workflows that break when trust, signal, or patience runs out.

Senior / Staff Product Designer and product owner. Ten years across fintech, edtech, AI-assisted products, and operational platforms. Low-trust payments, weak networks, old devices, multilingual classrooms, live-service operations: the conditions most products ignore are where I work.

Dubai, UAE · remote-first
UAE work-authorised, own visa

Where I work

Most products don’t fail in the happy path. They fail in the unclear state, the dropped connection, the payment someone is scared to make, the assumption nobody tested.

I learned this building for markets that punish lazy assumptions: Nigerians whose banks had already failed them, farmers sponsoring crops on one bar of signal, teachers importing lessons on a connection that drops every few minutes. You can’t design for those conditions from a comfortable mental model. You have to go find where the product breaks.

The common thread is access: who can actually use what we build, under what conditions, and what breaks first. I run this as a repeatable check, the Access Assumption Audit, across connectivity, device, language, literacy, and delivery surface.

Experience

Learning EqualitySenior Product Designer, Kolibri
2022–2026
Lion Hospitality PartnersProduct & Technology Strategy
2026–now
MularCo-founder, Product & Growth
2024–now
EarlybeanCo-founder / Product Lead · Techstars '23
2020–now
AdPipe / SuperGIFSenior Product Designer
2022–2023
RIIID LabsStaff Product Designer
2021–2022
FarmcrowdyFounding Designer → Head of Design & Growth
2017–2020
Neustack StudioCo-founder & Lead Designer
2015–now

Ways I can help

Access-layer product audit
Where your product fails under constrained connectivity, device, language, literacy, or delivery conditions.
Trust & conversion audit
Onboarding, pricing, and activation surfaces reviewed for trust gaps and drop-off.
Product leadership diagnostic
Team structure, decision bottlenecks, and the gap between design and delivery.
Workflow entropy audit
Where manual processes, handoff gaps, and duplicated work cost velocity.

Off hours

Biking and running along Kite Beach, football on Al Barsha pitches, Robert Ludlum novels, and writing observations over coffee and afrobeats in a Dubai café. Currently reading The Art of Systems Thinking.