Design-led Growth & Marketing
Growth work is often treated as a layer added after the product is built. My work sits earlier than that: clarifying the offer, shaping the activation path, reducing trust gaps, improving conversion moments and turning product value into a message people can act on.
Product-led growth experience across fintech, family finance, agritech, education, venture-building and early-stage products.
Ability to connect positioning, onboarding, landing pages, referral mechanics, lifecycle messaging and in-product activation.
Experience designing trust cues, pricing and value communication, competitor comparisons and conversion-critical product flows.
At Farmcrowdy, I built growth infrastructure that reached 166,119 email subscribers at 19.75% average open rate, 1,000+ media mentions, and 16,800 quality backlinks — while simultaneously running product design and community across the ecosystem.
Interested in designers who understand growth as a systems problem, not just a visual one? Open to conversation about growth product design, activation and venture-building roles.
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