Y Club · Motion and brand kit · 31 October 2026

Seven new assets, all in motion.

A house system for every location, a programme poster series, retreat keys, manifesto posters, seal and deboss, and a storyboard for the launch film. Every asset on this page is live.

01 · Houses

One club, six houses.

Each location gets its own emblem, colour and coordinates. Every emblem is one circle and one hairline, drawn the way the mark is drawn.

How the house system works
Emblem

One fine-line symbol per location, set inside the same circle. Never placed beside the Y Club mark at equal size.

Colour

A house colour for local signage, linen and retreat keys. Bone is always the line.

Motion

Emblems draw on once, line by line, then hold still.

02 · Programme posters

A poster for every ritual.

Every weekly ritual gets a poster led by its hour: Cold Hour in Goa, the Long Table in Mumbai, First Light in Bali, Slow Sun in Dubai.

03 · Retreat keys

A key for every journey.

Each retreat issues a numbered key in brushed titanium. The window holds the house emblem; the key opens the room and stays with the member.

04 · Manifesto

Three posters, one belief.

A face, the mark, the mark in titanium. Each poster carries one line of the belief, numbered I to III.

05 · Seal and deboss

Pressed, not printed.

An evergreen wax seal closes founding-member letters. The mark and a numbered ring are debossed into felt board for invitations and boxes.

06 · Launch film

Thirty seconds, one line.

The mark draws itself, then opens onto the three pillars. Frames hang from a thirty-second timeline; voice and supers sit under each scene.